Local News Collective Logo

THE LARGEST LOCAL DIGITAL NEWS NETWORK IN CANADA

OUR
STORY

We are storytellers. We tell the stories of our communities—and yours, too—in a trusted environment for consumers. Our mission is to continually create and adapt dynamic digital platforms to bring our advertisers and audiences together.

We are storytellers. We tell the stories of our communities—and yours, too—in a trusted environment for consumers. Our mission is to publish breaking news, in-depth analysis, and provide local content in all the communities that we serve.

OUR
STORY

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Our NetWork

The Local News Collective is a brand-safe environment that connects deeply with local audiences from coast-to-coast. It’s the largest hyper-local digital news collective in Canada. Each site in the network is home to local journalists who cover the communities in which they live. The participating publishers are Glacier Media, Village Media, Castanet, Black Press Media, Golden West Broadcasting, Great West Media, The Alberta Newspaper Group, Saltwire, Narcity Media, Zoomer Media, Ici Média, TV5, Gravité, Métro Média, M32, and Indiegraf. The Local News Collective spans 365 sites across 38 publishers and 10 primary programmatic seats.

our history

The Local News Collective was formed in 2021 to meet the demands of the Canadian digital ad buying community. Writing compelling, truthful stories is at the heart of what we do.

our solution

Through the collective, we make it easy for national buyers to purchase display advertising and sponsored content. Combined with in-depth audience data, our specialists implement your digital marketing initiative from coast-to-coast, cutting through the noise to help propel your business forward. We’re a one-stop solution for media planning, buying, and reporting.

City Friends
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OUR
AUDIENCE

CURRENT USERS

350M+

800K+

50M+

40%

48% – 52%

 

10M+

WE BUILD
AUDIENCE

The Local News Collective is the largest hyper-local digital network in Canada.

News readers are captive online audiences. They trust our network of 386 established community news brands as their primary source for local information.

Alberta News Group Black Press Media DougallMedia Glacier Media Golden West
Gravity Media Great West Media IciMedias Indigraf M32 Connect
Metro Media Narcity Saltwire TV5 Village Media
Zoomer Media
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Our
Reach

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TARGET

CUSTOM AUDIENCE SEGMENTS

Target visitors of the Local News Collective based on purchasing and consumer behaviours, lifestyle affinities or demographic qualities. We can leverage both first- and third-party data. Custom segments and PMPs are available.

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Client site Retargeting

By adding our pixel to your site, we can retarget your visitors when they revisit any LNC sites.

Activity tracking

We can target users based on how they interact with your ad.

activity tracking

Conversion Tracking

Measure your ad campaigns on our network by tracking conversions, such as a form fill.

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journalism

Content coverage

LNC offers products in categories as diverse as sports, entertainment, lifestyle, local business, and municipal politics.

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Sponsored content

  • Consistently executed with one central point of contact
  • Defined standards for presentation, distribution and reporting
  • In-house commercial writing team available
  • All metrics provided by Pressboard: a third-party software specializing in sponsored content measurement and reporting

National Auction Package

A Google-curated packaging of inventory across 365 sites clearing at open auction priority & price, in an easy to access bundle:
Available via DV360

Name: GCP Canada: The Local News Collective | Le Collectif des médias d’actualité locale
Deal ID: 549644393848596775

National Auction Package

Direct National Deals

  • Private Auctions
  • Preferred Deals
  • One central sales point of contact
  • One central trafficking / reporting / diagnostics point of contact
  • Standardized rates and specifications

Managed by M32

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TARGET

CUSTOM AUDIENCE SEGMENTS

Target visitors of the Local News Collective based on purchasing need, consumer behaviours, lifestyle affinities or demographic qualities. We can leverage both the first-party data and third-party data. Custom segments and PMPs available.

snowboarding

Client site Retargeting

By adding our pixel to your site, we can retarget your visitors when they revisit any of our sites.

activity tracking

Activity tracking

We can target users based on how they interact with your ad.

snowboarding

Conversion Tracking

Measure your ad campaigns on our network by tracking conversions, such as a form fill.

journalism

National Auction Package

LNC offers products in categories as diverse as sports, entertainment, lifestyle, local business, and municipal politics.

iphone

Direct National Deals

  • Consistently executed with one central point of contact. Defined standards for presentation, distribution and reporting
  • In-house commercial writing team available
  • All metrics provided by Pressboard: a third-party firm specializing in sponsored content reporting
National Auction Package

National Auction Package

A Google-curated packaging of inventory across 364 sites clearing at open auction priority & price, in an easy to access bundle:
Available via DV360

Name: GCP Canada: The Local News Collective | Le Collectif des médias d’actualité locale
Deal ID: 549644393848596775

snowboarding

Direct National Deals

  • Private Auctions
  • Preferred Deals
  • One central sales point of contact
  • One central trafficking / reporting / diagnostics point of contact
  • Standardized rates and specifications

Managed by M32

Proprietary Network
Opportunities

  • Sponsored content

  • Email advertising

  • Video (Preroll and Outstream and Sponsored)

  • Market Research (Village IQ)

  • Custom native banners

  • Contesting / Sweepstakes

  • Auctions

  • Lead generation programs

  • Business Directory / Listings (HUB)

  • Sponsored Journalism (Community Leaders)

Get In Touch

Thank you for your interest in the Local News Collective. Please leave your contact information if you have any questions or feedback. We will be in touch shortly.

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Need to get in touch with us right away?

Alvin Chow | National Advertising Sales
E-mail: achow@glaciermedia.ca
Phone: 778 834 3396

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